MYMAX is pleased to announce a new partnership with Crucial Insurance and Risk Advisors, who join us as an Industry Partner, strengthening the support we provide to private business owners in understanding and managing risk within their businesses.

This partnership is particularly meaningful given our existing connection with Tony Venning, Founder and Managing Director of Crucial Insurance and Risk Advisors, and a graduate of the Owner Manager Program (OMP25). Since completing the program, Tony has remained closely involved with the MYMAX community, more recently returning as a presenter to share his expertise in “Understanding Risk. Protecting your business.”

At MYMAX, we often see that risk and insurance are areas many owners only revisit when prompted by an event – rather than as part of a proactive, strategic approach to building a resilient business. Tony’s perspective challenges this mindset. With more than 30 years of experience, including board-level roles across Australia and the United Kingdom and deep expertise working with global markets such as Lloyd’s of London, he brings a level of insight typically reserved for large corporates into the privately owned business space.

What sets this partnership apart is its practicality. Tony works directly with business owners to ensure they are not only appropriately protected, but also not overpaying for that protection. Many within our community have already benefited from his approach – saving significant costs on their insurance programs without compromising on cover.

Crucial Insurance and Risk Advisors share MYMAX’s belief that better decisions come from better understanding. Together, we aim to help owners take a more informed, strategic view of risk – ensuring their businesses are protected, positioned for growth, and better prepared for the unexpected.

We look forward to continuing our work with Tony and the team at Crucial as we support private business owners to build stronger, more resilient businesses.

For more information visit Crucial Insurance & Risk Advisors.