ABOUT

We live to
challenge
& change

Our Story

A New Chapter: MYMAX and Australian Owner Manager Become One

This isn’t a new partnership – it’s a natural evolution in response to what our clients have asked for.

Since 2011, while advising on the Lorna Jane US market entry strategy, Rob Douglas and Chris Robinson have collaborated to equip private business owners with the tools, thinking and support to lead their businesses through growth, change and transition.

With decades of experience building, growing, and exiting businesses themselves, they understand what it really takes to run and scale a mid-sized company in Australia.

Under the MYMAX brand, we bring together what we do best:

Develop – Practical programs for owners and their leaders
Advise – Hands-on strategic support for growth, change and succession
Invest – Access to capital and guidance on exits and maximising value

As Private Business Specialists we’ve stood apart from surface-level seminars and generic frameworks. We challenge outdated norms and academic jargon with practical, business-first thinking. That’s why established business owners across Australia trust us to help expand their vision and move their business forward in a way that makes sense to them.

This isn’t just a new name. It’s about pushing boundaries, challenging thinking, maximising opportunities – we Push Potential.

Our commitment

Transforming the rules of business requires us to push our thinking, and challenge industry limits to realize the potential of business freedom.

We promise to:

Push Potential

Our history

Our team

Rob Douglas

Director

Rob Douglas is the founder of the Australian Owner Manager Program and now Director of MYMAX. With a career dedicated to helping business owners improve performance, he has advised hundreds of SMEs, franchises, and professional firms on boosting business and financial outcomes. Rob previously led New Zealand’s foremost business performance research centre, publishing data on over 8,000 SMEs annually. His earlier roles include Director of Commercial Enterprise and Executive Education at UQ Business School, and Commercialisation Director at UniQuest. He also established and sold successful companies in New Zealand and Canada. Rob holds a business degree in marketing strategy and an Executive MBA.

Chris Robinson

Director

Chris Robinson is Principal at MYMAX, an investing and consulting firm specialising in accelerated growth and business exits. A Fellow of CPA Australia, Chris has deep finance expertise. As CEO of Amart All Sports, he led a $100 million management buyout with Archer Capital in 2004, doubling revenue from $100 million to $220 million before its sale to Rebel Sports in 2007. He founded MYMAX in 2007 to help boards and senior managers drive growth strategies and manage exits, often including equity investment. Notably, MYMAX worked with Lorna Jane through years of 70% annual growth, guiding its minority sale to Champ Ventures in 2010. Chris also supported onthehouse.com.au’s development and funding, culminating in its $81 million ASX listing in 2011.

Facilitators

Alan Scott
OMP Facilitator

Shirely Smith
OMP Facilitator

Anthony Davidson
OMP FAcilitator

Liz Wotherspoon
OMP Facilitator

Our partners

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OMX : Driving Revenue Growth

We take a look at what happened at this year’s annual OMP alumni event, OMX…

A New Chapter: MYMAX and Australian Owner Manager Become One

June 11, 2025

For over a decade, MYMAX and Australian Owner Manager have worked side by side to support private business owners. Now, we’re officially bringing everything under one roof – with the launch of a unified brand: MYMAX. This isn’t a new partnership – it’s a natural evolution in response to what our clients have asked for. […]